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About Us

Who We Are?

BOBSJAX is it’s an organization that helps Black Owned Businesses in NE Florida and SE Georgia grow. With over 11,000 members, BOBSJAX has helped its members generate millions of dollars in B2B sales over the last 8 eight years.

Shawana “SynSha” Boyer is the Founder of Black Owned Businesses in Jacksonville, Florida. The BOBSJAX group has amassed a large following of business owners. From City Officials, Attorneys, Doctors, Beauty Specialists, Boutique Owners, Non-profits and so much more.  

Shawana does the group’s advertising, marketing, pop-ups, etc. She has a heart to help others and has been the backbone of BOBSJAX for 8 years without asking its members for any financial support. Now we have birthed this platform to expose BOBSJAX to the nation. We are not just a group we are a community filled with love to support others.

Not only will become a GLOBAL directory of black-owned businesses in NE Florida and SE Georgia, but we will also provide educational resources, valuable exposure, networking opportunities, mentorship, and more. We are here to educate and empower people of color.

Stay tuned for our upcoming BOBSJAX Business Connection Expo coming September 23rd, 2023. More info to follow!

Our Mission Statement

At BOBSJAX, our mission is to foster a dynamic ecosystem that uplifts, empowers, and celebrates Black-owned businesses and entrepreneurs in Jacksonville. We are committed to providing a platform that amplifies their voices, connects them with opportunities, and cultivates a sense of community. Through our collaborative efforts, we aim to drive economic growth, inspire innovation, and create lasting impact within our city. Together, we build bridges that strengthen businesses, enhance networks, and pave the way for collective success.”

The Founder

Shawana Boyer Entrepreneur, Philanthropist, Realtor with Dream Big Realty of Jax, a mother, a wife, the owner, and creator of SynSha’ Fashions & was one of the first to create a mobile boutique in Jacksonville Fl.  She is also the Founder of Black Owned Businesses Jacksonville (BOBSJAX) FB group that has over 11K partners.  Shawana prides herself in helping business owners to reach their full potential and providing them a platform to be discovered by others. If you are looking for any services or products, BOBSJAX can definitely assist you.

Shawana is on a mission to help families MANIFEST their dreams by providing them the KEYS to their dream homes or commercial properties. I’ve served over 25 years in the Northeast Florida market and helped so many people accomplish their goals.  A native of Sanford, Fl (Central Florida) and residing in Jacksonville, you get the best of both worlds. Looking to relocate to or in the state of Florida, contact Shawana.

Shawana Boyer is the Published Author of “Who is She” The Unseen Sides of Every Woman, she is one of the Top 20 Under 40 Recipients in Jacksonville, FL with Black Pages South in 2016, she is Mrs. Corporate America Pageant regional title holder Mrs. Jacksonville 2019.  She is the 2019 winner of the Civil Scarlet and Media Awards for MCA pageant.  She holds the title as Ms. World International Premier 2019, Mrs. Florida World International 2019-2020, and will be in TV production on a show titled “Queen of the Crowned”.   She received Best Boutique awards from Best Society Organization and MS. B Production in 2019. She received Best Event of the Year for Pretty Pearls & Clutches.  She has a host of other accomplishments she achieved throughout her personal and professional career.  Her platform is Young Models of America Association where she utilizes her fashion and business skills to instill leadership qualities in young ladies.

As a former educator in Duval County Public Schools, Shawana has taught business courses in graphic design, computer, and career services. She is a proud member of Delta Sigma Theta Sorority and does her best to give back to her alma mater, Edward Waters University. When she isn’t working Shawana loves to spend time with her family, mentoring teens, and traveling abroad to meet new people and experience different cultures.

Connect with Shawana Boyer at

“I was born to be involved in fashion and the love of it keeps me abreast of the latest trends,” said Shawana. “My eye for fashion allows me to assist others to continue looking fashionably fly.”  In 2006, Shawana was given the opportunity to host Source Magazine fashion show. This experience led her to plan and showcase multiple fashion shows of her own.

 In December 2018, Shawana launched her first fashion empowerment brunch entitled, “Pretty Pearls and Clutches” which she hosts annually in multiple cities across the states.  It’s more than just a brunch, it’s a movement to bring awareness to women who faced difficulties to talk about the “unseen sides” life struggles, broken pieces we have faced. This event will also bring women together who love fashion, who aspires to be business owners and empower them all in one place. She is a dynamic leader who is very determined to accomplish anything she sets out to do.

“From a Fashion Mogul to a Real Estate Professional.” 

BOBSJAX Admin & Community Connector

Ashley is a brand operations developer. Beautiful websites and logos all matter, She offers both. However, what matters more is how your audience connects with you, interacts with your brand, and compensates you for executing the vision! How SYSTEMS, work!

As one of the BOBSJAX administrators, Ashely provides inspiration, leadership, and mentorship for the group. She collaborates with the administrative team to facilitate important policy and strategy decisions. Ashley is a small business advocate and a transparent business leader who helps business owners identify their needs and strategize in order to reach their full potential.

Connect at Ashley Sturgis

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